WHAT WE DO.
We’re a creative agency for good.
We help brands create good for people and the planet—through ideas, community, and connection.
HOW WE create good.
CREATIVE IDEAS
Campaigns, storytelling, and strategy with purpose — creating good vibes and real impact.
CONNECTION
Collaborations, events, and experiences that connect people and create lasting impact — with good vibes all the way through.
COMMUNITY
Partnering with charities, building grassroots community impact, and creating impact that’s authentic, local, and full of good vibes.
OUR SERVICES.
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BRAND STRATEGY
Strategy that builds connection and drives impact - aligned with your purpose and values.
We help you define your brand’s why, then turn it into a clear, purpose-led strategy full of impact, connection, and good vibes. -
CREATIVE IDEAS
Ideas that connect, inspire, and create impact - for people and the planet.
We turn your purpose into powerful creative - whether it’s a campaign, brand story, or a big idea that gets people talking.
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EVENTS
Experiences that bring people together and spread the good through community and connection.
From grassroots activations to major impact events, we create experiences that spark connection and spread good vibes.
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PARTNERSHIPS
We connect brands with charities and communities that share your mission, values, and vibe.
Think of How Good as the Hinge for partnerships for good - helping brands and charities find the right match, minus the awkward first date (and no swiping required).
why work with us.
HANDS ON APPROACH
With a background in building both global brands and a grassroots charity, we work closely with purpose-led teams to turn ideas into real impact—for people, the planet, and their communities.
CREATIVE STRATEGY WITH PURPOSE
With experience on both the brand side and in building grassroots movements, our strategy is authentic, engaging, and designed to create real good—for people and the planet.
lived experience
How Good Creative was founded through lived experience—turning mental health challenges into a global movement for good. Founded by Grant Trebilco, who also started OneWave in 2013, that same lived experience drives everything we do today: helping brands inspire people, build community, and create meaningful impact.
HOW WE WORK.
We keep things simple and flexible — because every project’s different. You can work with us on a daily rate or project basis, whatever fits best. From one-off ideas to full campaigns, we’ve got you.
We also team up with a trusted crew of freelancers, creatives, and collaborators — so we can scale up and deliver full-service agency support, tailored to what you need.
We kick things off with a free brainstorm coffee — a chance to get to know you, your values, and what good you want to create.
If you’re interested, we’ll come back with creative ideas, ways we can work together, and pricing options that fit your needs.